Apple commercial Essay Example | Topics and Well Written Essays - 1000 words

Apple commercial - Essay Example Many people believe that this ad did succeed in causing enough damages to Microsoft and also to cement the supremacy of Apple over Microsoft. The competition between Apple and Microsoft was often labeled as the competition between charismatic leaders of these companies; Steve Jobs vs. Bill Gates. So, the advertisement, "Im a Mac, Im a PC" was also accepted by the public as a comparison between the abilities of Steve and Gates. It should be noted that in 80’s and 90’s Microsoft caused enough damages to Apple’s growth prospects because of the introduction of their Window based operating system. In fact Apple was on the verge of total destruction during this period. However, the capabilities of Steve helped Apple to think differently and also to regain their lost supremacy in the market. Steven introduced many innovative products such as iMac, iPhone, iPod, iPad etc during the beginning of 2000 with the help of some thought provoking ads. "Im a Mac, Im a PC", was one such ad formulated for Apple computers or iMac. The commercial "Im a Mac, Im a PC", was directed by Phil Morrison. Justin Long and John Hodgman were acted as a Mac and a PC, respectively in this commercial. In the beginning of these ads, Long introduces himself as a Mac and Hodgman introduces himself as a PC. Then each of them started to say something about their capabilities. It should be noted that in all these ads, Long dressed casually with jeans and t-shirts whereas Hodgman dressed formally with pants, coats, ties etc. Apple wanted to spread the message that Microsoft is not as cool as Apple. In other words PC is designed for high level executives whereas Mac is designed for ordinary people ("Im a Mac, Im a PC"). The actor who represents PC in this ad appears to be fatty than the actor who represent Mac. Apple deliberately did so in order to spread the message that Mac is stronger than PC. It should